Case study • Melbourne Q3

Responsive redesign — Melbourne (Q3)

A mobile-first redesign boosting conversions for an Australian retailer — faster pages, clearer CTA, improved checkout flow.

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Project summary

We redesigned the client's WordPress storefront for Melbourne audiences, prioritising speed, accessibility and checkout clarity. The redesign delivered a 38% increase in mobile conversion rate and 1.9s median Largest Contentful Paint.

Scope: UX audit, visual redesign, WordPress theme build
Duration: 10 weeks (Q3)
Platform: WooCommerce + headless-friendly WP

Before / After

Visual refresh, simplified nav, prioritised product details above the fold.

Our approach

Discovery

Analytics review, usability tests in Melbourne locales, and competitive benchmarking.

Design

Mobile-first wireframes, accessible patterns, and conversion-focused UI.

Build

Optimised WordPress theme, image and asset pipeline, and Lighthouse-driven fixes.

Project timeline & milestones

Week	Focus	Deliverable
1–2	Discovery	Audit report, user journey maps
3–5	Design	Wireframes, prototypes, visual system
6–9	Development	Theme build, CMS setup, integrations
10	Launch	Staging QA, go-live, post-launch monitoring

FAQ — Melbourne responsive redesign

We use device labs, real-device testing and emulated network throttling to mirror common Australian carriers and device mixes.

*** — we preserve URL structures, implement 301s where needed, and optimise semantic markup to maintain and improve SEO.

Yes — monthly maintenance, security updates and performance monitoring are available under our Australian support plans.

Team lead & contact

Ava Turner — Lead UX Designer

Ava led the Melbourne redesign: UX research, prototyping, and handoff to development. 8+ years designing Australian ecommerce experiences.

Email Ava Call +61473259108 More projects

Gallery

All showcase images are cropped for clarity; full-resolution assets available on request.